Across the globe, there are more than six million Airbnb listings, giving people plenty of options on where to stay. While this is great for guests, it can make marketing short term rentals a bit more difficult. Your listings not only need to make a great first impression on potential guests, they must also land on all the right booking channels. Otherwise, your listings could go unnoticed, leaving your rental unoccupied more often than not.
Thankfully, you can overcome your key marketing challenges and get more renters than ever before by using short-term rental property management software. To get started, use this guide to learn all you need to know about tapping into multiple Airbnb booking channels for your rental.
Types of Booking Channels Used for Airbnb Listings
Although Airbnb allows you to post listings on their platform, and then share them across social media, you can achieve even better results by going well beyond those channels. You could also:
Post Listings on Your Website
You can use the embed feature to share your Airbnb listing on your own website. Then, drive organic traffic to that page using smart search engine optimization techniques. Your listing will also land in front of your regular site visitors, especially if you have it spotlighted on the homepage.
Partner with Tourism Sites
As they are a trusted resource for tourists coming into your city, local tourism organizations may be interested in listing your Airbnb rental on their website. Also, look toward local travel websites, including bloggers, to position your listings in front of your target audience.
Participate on Industry Forums
Forums designed to support Airbnb hosts are a great place to learn helpful information and gain word of mouth advertising for your listing. As hosts tend to stick together, they will often request direct rental referrals from their professional peers before looking elsewhere.
Create Print Advertising Materials
Although online listings are quite effective in engaging with your target audience, use print materials as well to broaden your reach. Distribute your brochures, business cards, and other print materials around town, focusing on restaurants and gas stations to position your ads in front of tourists.
With a dedication to using multiple booking channels, you can drive more interested people to your Airbnb rentals, optimizing your monthly rental revenues.
Top Reasons Using Multiple Booking Channels is So Effective
When you take the time to use multiple booking channels, your listing lands in front of all the right people and in all the right places. Here’s why this works so well to improve your marketing results.
As you add marketing channels to your lineup, you actively multiply your reach, putting your listings in front of more and more people each time. Each marketing channels has its own unique demographic of people it regularly reaches, so it is important to diversify. With that approach, you can position your listing in front of the largest audience possible, boosting your booking rate.
Using multiple booking channels also helps boost your frequency to optimal levels. Frequency is the number of times your target audience sees your Airbnb listing in front of them. By positioning your listing in front of your target audience repeatedly, they quickly become familiar with your rental and start envisioning themselves there.
As reach and frequency work their magic, engagement starts to come into line as well. With regular exposure to your listings, prospective guests may feel inspired to click-through the pictures, read the description, and even move forward in the booking process. As they engage with your rental in this manner, loyalty often increases in kind, helping boost the success of your marketing efforts.
For these three reasons, multiple booking channels is the way to go in marketing your Airbnb rental. Your efforts can pay off in more bookings and optimized revenues across the board.
How to Use Multiple Booking Channels for Your Airbnb
To use multiple booking channels for your Airbnb rental, you can either take the time to learn the ropes yourself or hire a short term rental management expert. Either way, it is important to place your listing on all your preferred channels immediately after creating it. That way, you do not lose any time in keeping your rental occupied and generating excellent revenues day after day.